Branding, Packaging
Halden Coffee
A quiet, confident identity for a Nordic roastery — from the wordmark to 40 bag designs that stack like a library.
Client
Halden Roasters
Year
2026
Disciplines
Branding, Packaging
A roastery that wanted to whisper
Halden had great coffee and a loud, generic look. We stripped the brand back to a single typeface, a strict grid and one warm accent, so the beans could do the talking.
The packaging system works like a library: every origin gets its own spine color and number, so regulars can find their bag from across the shop.
What we delivered
Identity, packaging system, shop signage and a launch film for social.